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Sightseeing & Cruise division is the business unit that oversees the development of the mix of sightseeing products, attractions and cruise offerings that will appeal to the identified customer groups under the Tourism 2015 plan. Our key strategic thrusts are as follows:
- Establish "Best-in-class" Tourism Products by focusing IP and development efforts on family, nature and edutainment attractions
- Leverage on Singapore's rich cultural tapestry both for branding Destination Singapore as well as maximise TR potential
- Entrench Singapore as the Cruise Hub of Asia through proactive IP engagement, developing world class cruise infrastructure and taking the lead in promoting Cruise ASEAN
We specifically focus on the development of products ranging from theme parks, nature attractions and edutainment /entertainment attractions that will appeal to the targeted customer segments of families, HMIs and ASEAN Explorer. Apart from new product development, we would focus on ensuring that the appeal of existing attractions is continually refreshed and enhanced as well as increasing spend at attractions through better merchandise, tours etc. |
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We showcase the unique cultural, historical and heritage offerings in Singapore from the various communities, namely the Chinese, Malay, Indian, Arab and Peranakan, to tell the stories of Singapore's history and heritage. We also undertake overall strategic planning and product enhancement of Singapore's ethnic areas such as Chinatown, Little India, Kg Glam and Joo Chiat and oversee the organisation of festive light-ups and cultural festivals such as Thaipusam, Singapore River Hong Bao, Chingay and Mid Autumn Festival.
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We are tasked to entrench Singapore's status as a regional hub with superb port infrastructure and a diverse range of cruise itineraries. To accomplish this, we proactively facilitate infrastructure development and attract more ships to homeport or hub out of Singapore. We also aim to boost the development of a vibrant cruise marketplace in Singapore and the ASEAN region by working closely with trade and regional partners to market our cruise offerings.
For Industry Partners, click here for detailed information. |
Last updated on 09 April 2008
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