The Leisure Group is responsible for the concept development, marketing, promotion and industry enhancement for their respective segments, with a focus on rejuvenating core leisure products and implementing new ones, and to market them effectively to key target audiences.

Cluster Development Divisions
Building on deep knowledge and strong networks, three divisions look into driving industry development in the respective leisure tourism product segments, namely:

Events & Entertainment
The Events & Entertainment Division looks into driving the cluster development in the respective leisure tourism product segments of Events & Entertainment. The Division is responsible for the development of events and entertainment products to serve the needs and contribute to the Tourism 2015 goal, branding Singapore as the "Entertainment Capital of Asia".

Sightseeing & Cruise
The Sightseeing and Cruise division looks into driving the cluster development in the respective leisure tourism product segments of sightseeing and cruise. The Division is responsible for the development of various sightseeing/attractions and cruise products that will appeal to the identified customer groups under the Tourism 2015 plan.

Tourism Shopping & Dining
The Tourism Shopping and Dining Division looks into driving the cluster development in the respective leisure tourism product segments of retail and dining. The Division is responsible for the development of retail and F&B products to serve the needs and contribute to the Tourism 2015 goals, branding Singapore as one of the best destination for shopping and dining.

Leisure Marketing & Events Management
The role of Leisure Marketing & Events Management (LMEM) Division is to integrate and synergise the marketing work of the Leisure Group. LMEM has two teams - Leisure Marketing team (LM) and Event Management team (EM). LM looks into the marketing and branding of Singapore as a Leisure Destination, working with our international offices to attract the different leisure customer segments, while EM looks into both the marketing and organisation of strategic events to ensure a regular calendar of activities to engage these visitors.

Leisure Planning
The Leisure Planning Division is responsible for driving the development and integration of Leisure Group's strategies and plans. Together with the respective Cluster Development divisions, it also ensures the realisation of new product development and investment promotion deliverables of the Leisure Group. The division supports the various Leisure Cluster Development divisions in their strategies and helps monitor the group's targets ranging from the annual targets to the three-year deliverables. The division also takes the lead in key cross cluster strategic projects.