 
The core function of the Infrastructure Development Department is to plan and manage land resources for tourism businesses.
The key thrusts are:
- Establish and incorporate long term tourism-land use plans into Urban Redevelopment Authority's Concept Plan and Master Plan as appropriate.
- Source and facilitate procurement of land to meet tourism businesses' needs.
- Key consultant in matters such as land sourcing, land valuation, land procurement.
- Facilitate set up of visual communication structure.
- Manage multi-language signage and brown signs conversion.
Over the last few years, Singapore has seen strong double digit growth of Chinese visitors arriving in Singapore. This upward trend is expected to continue in the coming years as China continues to develop, and the people become more well-off and travel more. In order to cater for Chinese visitors who have little or no command of English, and visiting Singapore for their first time, we will need to gear up in terms of introducing multi-lingual tourist sign system to take advantage of the growth in Chinese outbound travel.
Another two major groups of visitors who are not conversant in the English language are the Indonesians and Japanese. The Indonesians are our first largest group of tourist arrivals while the Japanese form the second group. Older Chinese and Malay Singaporeans too, have also expressed same difficulty as they do not understand nor read English.
In view that various Asian markets will continue to grow in size and as part of Singapore Tourism Board (STB)'s effort to enhance visitors' experience in Singapore, the STB is encouraging all tourism establishments, attractions and hotels to incorporate multi-language signages and communication tools in their premises and facilities. To move this forward, a set of signage application guidelines has been developed by STB to serve as a guide to all who may be interested to align the multi-lingual tourist sign system with STB.
You can download the guidelines by clicking on the links below:
Guidelines - part 1
Guidelines - part 2
Guidelines - part 3
Guidelines - part 4
Guidelines - part 5
For more information on the guidelines, please contact:
Lee Phuay Ling, Manager Infrastructure Development
Email: LEE_Phuay_Ling@stb.gov.sg
Tel: (65) 6831 3430
Pauline Tan, Infrastructure Development Officer
Email: Pauline_TAN@stb.gov.sg
Tel: (65) 6831 3554
Last updated on 02 November 2007
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