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Uniquely Singapore - Unique is the word that best captures Singapore, a dynamic city rich in contrast and colour where you'll find a harmonious blend of culture, cuisine, arts and architecture. A bridge between the East and the West for centuries, Singapore, located in the heart of fascinating Southeast Asia, continues to embrace tradition and modernity today. Brimming with unbridled energy and bursting with exciting events, the city offers countless unique, memorable experiences waiting to be discovered.
A single day's trails will take you from the past to the future, from a colourful ethnic enclave to an efficient business centre, from serene gardens to sleek skyscrapers.
Singapore is truly a city like no other, a world of possibilities. With its friendly and welcoming people, state-of-the-art infrastructure and something new happening everyday, your stay will be a memorable mix-and-match of all the things you have always wanted to do. Come and enjoy countless fascinating experiences, and take away memories that are uniquely Singapore.
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The Brand Management division develops the destination brand and maps out the strategy to effectively communicate the brand essence and brand promise of Singapore to all key stake-holders, local and overseas, and potential travellers to Singapore.
Internationally, it works with the Board's Regional offices as impactful advertising campaigns and invite high-profile international media to increase the visibility of the destination. It also communicates this through the use of various media and distribution channels such as advertising, brochures, collaterals, videos, photography and online initiatives. The division also works with third party destination information providers and expatriate organisations. It is also responsible for the official destination website, visitsingapore.com.
Brand Management ensures that the destination brand remains consistently applied to the visitor and awareness of the destination brand continues to be reinforced. While the primary audience is the traveller, the brand awareness among Singaporeans and residents is also important. This includes a comprehensive domestic tourism programme, strategic outdoor advertising and communications platforms such as signages and display panels in immigration checkpoints, airports and districts with high tourist traffic.
The overall objective is to achieve a strong brand recognition among travellers and position Singapore as a premier travel destination around the world.
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