The Uniquely Singapore brand was successfully launched in March 2004 in Singapore, followed by the launch in Berlin at the ITB trade show on 12 March, and subsequently in the various key markets.
'Uniquely Singapore' has been well received globally, evident from the steady increase in brand awareness and recall among our identified target segments.
The Singapore Tourism Board will continue to develop unique propositions for tourists to visit Singapore that will be enriching and personal to the individual visitor to Singapore.
On the home-front, the STB will also continue to roll out exciting programmes to educate and engage the local residents. Through these domestic programmes, the STB aims to encourage local residents to become tourism ambassadors for the brand as they re-discover the uniqueness of Singapore. It is hoped that through these programmes, they will have memorable stories to share with their friends overseas, and become brand advocates of Uniquely Singapore.
Last updated on 02 November 2007
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